Hooks: The Rules

Hooks: The Rules

September 10, 2018


"You're wearing it on the tightest hook, let me go and get the size down for you" said the bra fitter. 

At this time, I was 15 years old and being fitted into a 32DD bra with my school friends. At the time I was fitting comfortably into a dress size 8 and a brand new 32DD bra, felt incredibly roomy and stretchy to put on, so naturally, I put it on the tightest hook.

At no point in the fitting was there an explanation about which hook was the correct one to wear, nor be fitted in. There was no description about why there were even 3 hooks for me to choose from. 

Put your hands up if you too have been left perplexed in the fitting room by the hooks?!

We're here to put your minds & boobs at rest! 

Each bra comes with multiple hooks to extend the life of your bra. 

When a bra is brand new, its fitted to the loosest hook. As time goes by, the elasticity in the band of the bra weakens. As this happens, you move to the middle hook so it fits you like it did when it was new on the loosest hook. As more time passes, you move to the tightest hook to give the best support. 

The best advice we give customers is if you wear the bra almost everyday:

0-3 months wear it on the loosest hook

3-6 months wear it on the middle hook

6-9 months wear it on the tightest hook

At 9-10 months, come back to us for a dazzling new bra




Why it's so important to keep changing the hooks is to prevent the bra fitting too loose, baggy and unsupportive of the load! These anti-gravity devices are having to work overtime all the time keeping the load perky and up. Once it's baggy & very loose on the first (tightest) hook, it'll start fitting like a bra 2-4 inches too big - eg if you wear a 30 band, it'll start fitting like a 32, or even 34 band depending how old it is!

When ladies come to us with a 2 year old bra in a 30FF it'll be fitting more similar to a 34 inch band and therefore much too loose for your boobs to stay in the right place, and as perky as they should be!

Remember ladies, the rules of the hooks are:

0 - 3 months - loosest hook

3 - 6 months - middle hook

6 - 9 months - tightest hook